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International Marketing – a guide

International Marketing – a guide

by on June 24, 2020

Your brand is doing exceptionally well in the local market and you feel it is time to go global.

Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers in more than one country.

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

by on April 12, 2015

ad:tech London – Call For Papers Now Open

Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.

If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.

ad:tech London 2015 conference - call for papers

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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A ‘Save Now – Read Later’ option to readers / Via adconnection’s blog

by on August 15, 2014

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The Agency : Movers & Groovers and all their new account expansion

by on June 18, 2013

Bath based Planning, Creative, Technology and Media firm The Agency have promoted Planning Director Matt Rees to agency Partner, following a 12-month period of unprecedented growth. The latest set of filed company accounts show that The Agency turnover has increased by 30% and gross profit by 36% in the period ending January 2013, a continuation of 2012’s financial performance.

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Corporate Culture and M Creative Thinking join forces to offer sustainable behaviour change support to UAE firms

by on February 9, 2013

Corporate Culture, the UK-based sustainable behaviour change agency, and M Creative Thinking, a branding and communications specialist based in the UAE, have formed a new agency partnership to provide specialist expertise in sustainability and behaviour change communications, a first for the Middle East.

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Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around?

by on October 16, 2012


Guest post from Jessica Owens at Face
..

Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? [more…]

Another digital ad agency is swallowed up – Publicis in deal to buy LBi for €416m

by on September 21, 2012

(Reuters) - Publicis has agreed to acquire Dutch ad agency LBi International NV  in a deal valuing the company at 416 million euros ($538.80 million), the French group's latest move to boost its exposure to digital advertising.

The 2.85 euro-a-share offer, which LBi's board has accepted, is at a 7.5 percent premium to the ad agency's closing share price on Thursday.

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