planning
Your brand is doing exceptionally well in the local market and you feel it is time to go global.
Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers in more than one country.
ad:tech London – Call For Papers Now Open
Would you like to speak alongside the brand, agency and media elite at ad:tech London this year? You have until 5pm, Friday 12 June to submit your paper to speak at the event for modern marketing and media.
If your paper is selected, you will have the chance to show an audience of thousands of prospective partners, clients, press and industry talent how your company and people are pushing the boundaries in marketing and media.
ad:tech London 2015 conference - call for papers
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
Understand. Create. Deliver. Measure.
Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video
Bath based Planning, Creative, Technology and Media firm The Agency have promoted Planning Director Matt Rees to agency Partner, following a 12-month period of unprecedented growth. The latest set of filed company accounts show that The Agency turnover has increased by 30% and gross profit by 36% in the period ending January 2013, a continuation of 2012’s financial performance.
Corporate Culture, the UK-based sustainable behaviour change agency, and M Creative Thinking, a branding and communications specialist based in the UAE, have formed a new agency partnership to provide specialist expertise in sustainability and behaviour change communications, a first for the Middle East.
Guest post from Jessica Owens at Face ..
Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? [more…]
(Reuters) - Publicis has agreed to acquire Dutch ad agency LBi International NV in a deal valuing the company at 416 million euros ($538.80 million), the French group's latest move to boost its exposure to digital advertising.
The 2.85 euro-a-share offer, which LBi's board has accepted, is at a 7.5 percent premium to the ad agency's closing share price on Thursday.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
