Users can interact with advertiser’s content – watch video, play games, delve into product info, follow the brand on Facebook or Twitter – without leaving the page

Most mobile ad formats are adapted from desktop. Banner ads are squeezed to fit far smaller spaces, with resulting compromises in clarity. Too often mobile ads are a pixelated mess, a shrunken cluster of slow loading indistinct graphics and blurred […]

Users can interact with advertiser’s content – watch video, play games, delve into product info, follow the brand on Facebook or Twitter – without leaving the page Read More »