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What is customer communications management (CCM)?

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice. But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on …

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Attracting clients and building relationships via broadcast marketing

Similar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because …

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“Be there when your customers need you, not just when they ask for you” / Performics

The Performics guide to content marketing: “Be there when your customers need you, not just when they ask for you” High quality, relevant content is the key to encouraging your target audience to engage with your brand.  This is why …

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