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What is customer communications management (CCM)?

What is customer communications management (CCM)?

by on January 14, 2017

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.


Attracting clients and building relationships via broadcast marketing

by on February 9, 2013

Woman-listening-to-podcastSimilar to traditional radio and television, mobile video broadcasting delivers branded content in either a paid/free environment, on someone’s mobile MP3 player. The period for which an advertisement can be sustained on a visual medium like television is greatly restricted because of the expenses.  

Podcasting for online business is a blessing for advertisers, internet marketers and web masters.


“Be there when your customers need you, not just when they ask for you” / Performics

by on November 16, 2012

The Performics guide to content marketing: “Be there when your customers need you, not just when they ask for you”

High quality, relevant content is the key to encouraging your target audience to engage with your brand.  This is why Performics, the performance marketing agency owned by Publicis Groupe, treats its audience as ‘participants’, rather than consumers.

In this article Richard Kirk, Head of SEO at Performics’ European Hub in London, shares his content marketing expertise.  He answers some of the most frequently-asked questions in order to help your business make the most of this increasingly popular style of online marketing.


Head of SEO at Performics London. Mountaineer, skier, footballer and occasional cricketer.