point-of-sale
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Whether you run a produce shop or a spa, it is important to make it as easy as possible for customers to find you and pay you and to handle your accounting. Traditional cash registers may not be your best option anymore.
One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.
This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?
ZenithOptimedia, the ROI agency, has today announced the launch of its new healthcare and pharmaceutical division ZenithOptimedia Health. ZenithOptimedia Health, headed up by Richard Shotton, will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation.
Clients will immediately benefit from access to a plethora of rich proprietary data sources to enable them to better understand the range and influence of the various media avenues available to them. [more…]
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.
Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
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Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.