point-of-sale
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Whether you run a produce shop or a spa, it is important to make it as easy as possible for customers to find you and pay you and to handle your accounting. Traditional cash registers may not be your best option anymore.
One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.
This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.
Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
