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Shaken & Stirred - Influential Brand Profiling and Positioning

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5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines

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Success : 1m downloads in 10 weeks for VW mobile racing app “Sports Car Challenge 2”

The latest mobile gaming app for Volkswagen Group just passed 1 million downloads in 10 weeks. With no other promotion, in the last 10 weeks the racing experience mobile app “Sports Car Challenge 2” has so far delivered: – 5

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