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Graphic design course skills to improve upon over the weekend

Graphic design course skills to improve upon over the weekend

by on April 2, 2019

Graphic design is all about communicating concepts visually. It’s an integral part of advertising and marketing your brand.

It utilizes typography, photography, and illustration to convey both tangible and abstract ideas.

Since this is an extensive field that is useful in all industries, it’s a viable career choice for those who are artistically inclined.

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Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

by on October 9, 2017

Beloved of fast food brands Greggs, KFC and McDonald's, as well as many well-known FMCG brands such as Cadbury and Wall's,

Primesight's takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for attracting attention in the local area, whether they're looking for a large campaign or a smaller, highly targeted one.

What makes phone boxes such a great buy? Well with 19,000 of them across the UK, they provide 90.3% coverage of the UK population. [more…]

7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

7 pointers about old-school marketing strategies still doing a great job today .. Will Corry, theMarketingblog

by on September 6, 2017

With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days.

Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.

Banners, flyers, posters, business cards, pavement ads, branded giveaways (like pens or shirts), and local donations are all examples of offline marketing.

Helloprint is one of the companies offering these services of online printing.

These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.

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How to get the most from your poster advertising campaign

How to get the most from your poster advertising campaign

by on April 11, 2017

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.

Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.

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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]

All about Outbrain, Clearasil, APS Group Scotland, Aberdeen International Youth Festival

by on June 9, 2013

April 2013 saw the publication of the annual Brand Finance Global top 50 Cosmetics Brands with Clearasil entering for the first time (ranked 32), thanks to continued brand innovation and its growing popularity in developing markets.

RB’s Clearasil range is one of the UK’s best-known young skincare brand and has been a trusted choice by young people to help combat spots and blemishes for over 50 years.    The range has been the subject of innovation and investment particularly since Reckitt Benckiser acquired the brand in 2006.

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“We are pleased with the fresh direction that Creative Spark has taken with the 2013 National Vegetarian Week campaign / Liz O’Neil

by on May 8, 2013

Creative Spark launch National Vegetarian Week 2013 with an iconic campaign

Manchester:  8th May 2013; leading digital branding and motion agency, Creative Spark today announced they are the creative team behind a new campaign to promote National Vegetarian Week 2013 (May 20th – 26th). The agency won a pitch to promote the Vegetarian Society’s most important annual awareness event.  The campaign is a combination of online and print, that this year leads with the messaging ‘Surprisingly Simple’, emphasising the ease of vegetarian dishes.

The agency used clean, retro illustrations of fruit and vegetables in vibrant colours to represent the theme of this year’s National Vegetarian Week. The campaign is live now online, see it here and the print campaign will be rolled out until the event at the end of May.

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How to earn points to spend at the cinema, or in your local Marks & Spencer store

by on May 8, 2012

INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour. [more…]