posters
Graphic design is all about communicating concepts visually. It’s an integral part of advertising and marketing your brand.
It utilizes typography, photography, and illustration to convey both tangible and abstract ideas.
Since this is an extensive field that is useful in all industries, it’s a viable career choice for those who are artistically inclined.
Beloved of fast food brands Greggs, KFC and McDonald's, as well as many well-known FMCG brands such as Cadbury and Wall's,
Primesight's takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for attracting attention in the local area, whether they're looking for a large campaign or a smaller, highly targeted one.
What makes phone boxes such a great buy? Well with 19,000 of them across the UK, they provide 90.3% coverage of the UK population. [more…]
With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days.
Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.
Banners, flyers, posters, business cards, pavement ads, branded giveaways (like pens or shirts), and local donations are all examples of offline marketing.
Helloprint is one of the companies offering these services of online printing.
These simple actions are easy ways to spread the business name in subtle but effective ways. Below we pay tribute to the old-school marketing strategies that still do the job today.
It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing.
Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event effectively. In this guide, we focus on advertising posters and how to creatively capture the imagination and interest of passers-by. With thoughtful planning and a little ingenuity, poster advertising campaigns can significantly boost the image and visibility of your brand.
South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.
The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]
April 2013 saw the publication of the annual Brand Finance Global top 50 Cosmetics Brands with Clearasil entering for the first time (ranked 32), thanks to continued brand innovation and its growing popularity in developing markets.
RB’s Clearasil range is one of the UK’s best-known young skincare brand and has been a trusted choice by young people to help combat spots and blemishes for over 50 years. The range has been the subject of innovation and investment particularly since Reckitt Benckiser acquired the brand in 2006.
Creative Spark launch National Vegetarian Week 2013 with an iconic campaign
Manchester: 8th May 2013; leading digital branding and motion agency, Creative Spark today announced they are the creative team behind a new campaign to promote National Vegetarian Week 2013 (May 20th – 26th). The agency won a pitch to promote the Vegetarian Society’s most important annual awareness event. The campaign is a combination of online and print, that this year leads with the messaging ‘Surprisingly Simple’, emphasising the ease of vegetarian dishes.
The agency used clean, retro illustrations of fruit and vegetables in vibrant colours to represent the theme of this year’s National Vegetarian Week. The campaign is live now online, see it here and the print campaign will be rolled out until the event at the end of May.
INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.