5 commandments of branding niche products
Keep these key concepts in mind for your niche marketing to get your products of the right customers at the right time.
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PPC advertising
Get more out of your email marketing .. Gemma Baker, Click4Assistance
46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users. Fast forward to 2017
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Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance
What are your opinions of chatbots? 2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of
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How is technology changing the sales team? … by Gemma Baker, Click4Assistance
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology. There will be a dramatic decrease in Order Takers; these will be replaced with self-service
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Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance
10 years ago customer service was a very different concept. Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant. Customers still expected great
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The differences between messaging systems
When gurus are incorrect and have a massive audience soaking up their information, surely misleading hundreds and thousands of professionals can be damaging to their reputation and even their career if they follow blindly. Recently a well-known marketing influencer wrote
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