PPC
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.
Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.
However, it's not as easy as it may seem and many are committing mistakes without even realizing it.
If you are one of those that want to start or already have an online business, then this article will definitely be useful for you.
No matter what kind of business you want to get in, you will need to deal with online marketing.
The online world has innovated the way people and companies advertise online, so it's absolutely essential that you'll have a deep understanding of how things function.
Today we will talk about Pay-Per-Click (PPC) and how it can influence the future of your online business.
Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes
Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com
In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -
In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]
Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing
Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries.
Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing services and ongoing technical support and maintenance. To deliver, they will be targeting those looking to purchase retirement properties and key influencers in the decision process, such a friends and family members. [more…]
Breaking into the super tough fashion industry and launching your own clothing brand is a journey full of difficult decisions.
Not least of which is figuring out how you’re going to stand out from the crowded marketplace and win over customers. One of the first big questions you’ll face as you come up with your battle plan is where to take your fight – to the high street or online?
Tom Bourlet writes ....Whether you work in SEO, PPC, UX, Social Media or any other area of digital marketing, now is the time to book a few events into your calendar. A number of these conferences sell out quick, so make sure to get the early bird tickets. Below are the key talks and events you can’t afford to miss this year in the UK.[includes Search Elite]
7 Awesomely Advanced Ways to Get More From Your PPC Campaigns eBook. You can download it HERE >>>>
Online retailing specialist, Summit, has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch.
The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.