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Retailers – How much profit will you make tomorrow…? With Forecaster we can show you

by on January 21, 2015

Retailers to have “crystal ball” for online campaigns via new predictive analytics platform

Tells retailers most profitable way to spend online ad budgets based on factors including weather, TV ads and location; improves margins up to 900%

Retailers now have access to a “crystal ball” which shows where and how to spend online ad budgets to deliver the greatest profit – through the launch of a predictive analytics platform from online retail specialists,@summitmedia Summit.

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Events : #SMX London friends … see you in May on the 20th and 21st

by on January 7, 2015

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Taking SEO to the C-level / Janaya Wilkins and Mike Jacobson of Ayima

by on April 20, 2014

Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima

Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.

Ayima Search Marketing @ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data. Drop them a line:contactus@ayima.com

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ZenithOptimedia Group launches healthcare and pharmaceutical division / ZenithOptimedia Health

by on August 9, 2013

ZenithOptimedia, the ROI agency, has today announced the launch of its new healthcare and pharmaceutical division ZenithOptimedia Health. ZenithOptimedia Health, headed up by Richard Shotton, will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation.

Clients will immediately benefit from access to a plethora of rich proprietary data sources to enable them to better understand the range and influence of the various media avenues available to them. [more…]

Events : On the Edge Digital Conferences – Birmingham, September 19th, London, October 1st, Dubai, October 23rd

by on August 8, 2013

ON THE EDGE DIGITAL CONFERENCES
Jane writes  .. After the success of our conferences earlier this year, we still have three more to go!    These conferences have been devised to leave you with the knowledge and tools necessary to develop an effective digital marketing strategy, with topics including; SEO, PPC, Content Marketing, Social Media, Mobile, Analytic, Behavioural Economics and Email Marketing. Tickets from only £95!

Find out more and book your ticket today:
Birmingham - September 19th http://ontheedgelive.co.uk/birmingham/why-attend/
London - October 1st http://ontheedgelive.co.uk/london/why-attend/
Dubai - October 23rd http://ontheedgelive.co.uk/dubai/why-attend/ [more…]

Survey : ad:tech London and marketingfinder.co.uk want to find out what forms of online advertising you as marketers think are the most effective

by on July 29, 2013

We all know the potential returns of online advertising, but with so many different mediums available across so many different devices, getting your online strategy right is becoming more important every day.

From Social Media to SEO and PPC, how do marketers decide what channels are right for their business?ad:tech London and marketingfinder.co.uk are conducting a short survey to find out what forms of online advertising you as marketers think are the most effective and how you see the online landscape changing over the next 12 months.

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5 important SEO tips for small businesses

by on April 13, 2013

Kabbage writes ...

Today’s topic is search engine optimization, or SEO as it’s now better known. Search traffic is attractive to businesses of all sizes for many reasons.

But perhaps the biggest is that search traffic is “free” traffic, in that you don’t have to pay for it directly like you do other channels such as PPC, display ads, public relations and other channels.

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Events : Who else wants to walk away with the knowledge and tools necessary to implement an effective Digital Marketing Strategy?

by on February 8, 2013

Jane Sherwood writes ..  After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back! The London conference will take place, 30th April, at the Britannia International Hotel.

We guarantee you will walk away with the knowledge and tools necessary to implement an effective Digital Marketing Strategy. Topics include; mobile, content marketing, SEO, PPC, Facebook, email marketing, and Google+

Conference passes from only £95! Book today: http://ontheedgelive.co.uk/london/why-attend/

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Adconnection – £1million multimedia campaign for Lucky Pants Bingo

by on January 26, 2013

Adconnection is launching its first multi-media campaign for Lucky Pants Bingo.

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