PR stunts
PR stunts. We’re a creative bunch here at Clareville. And that’s a good thing, because behind every piece of media coverage we secure lies hours [more…]
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
25 greatest publicity stunts of our time
A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.
British Airways help public make ‘US trip a reality’ in cool virtual reality stunt / http://t.co/GBdSTN7mo8 … pic.twitter.com/K5bhg9gIc4
— Will Corry (@slievemore) January 2, 2015