PR stunts
PR stunts. We’re a creative bunch here at Clareville. And that’s a good thing, because behind every piece of media coverage we secure lies hours [more…]
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
25 greatest publicity stunts of our time
A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.
British Airways help public make ‘US trip a reality’ in cool virtual reality stunt / http://t.co/GBdSTN7mo8 … pic.twitter.com/K5bhg9gIc4
— Will Corry (@slievemore) January 2, 2015
Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.
Even the largest and most high profile companies suffer from PR disasters when stunts go wrong. Bill Gates accidentally released thousands of live mosquitoes into a crowd of celebrities who had paid $2000 each to be there, Sony included a dead goat in one of their game launches which naturally horrified a lot of people. It is a risky business trying out a publicity stunt.
It can pay off, of course, and lead to a lot of good attention to light up your inbound sales dialer with new business -but here are three examples of how it can go badly wrong:
What is it with Australia and PR stunts surrounding toilets?
First there was the Who Gives A Crap campaign, now some locals from Adelaide have teamed up with artist Andrew Baines to protest at the lack of public toilets at the beach.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
