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PR stunts

Successful PR stunts – our top tips – Clareville PR

Successful PR stunts – our top tips – Clareville PR

by on February 19, 2019

PR stunts.  We’re a creative bunch here at Clareville.  And that’s a good thing, because behind every piece of media coverage we secure lies hours [more…]

PR : What do you think of this cheeky marketing stunt?

PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Orchard Pig and its very, very famous pig drone delivery service

by on November 4, 2015

UK cider brand, Orchard Pig proves its flying ahead of competitors with an innovative new delivery service
Drones are rapidly becoming part of distribution networks and Orchard Pig, a craft cider brand based near Glastonbury has announced it’s experimenting with its own unique version.

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British Airways help public make ‘US trip a reality’ in cool virtual reality stunt

by on January 2, 2015

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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.

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Blunders : 3 daft PR stunts that went embarrassingly wrong including ‘Steal my identity!’

by on May 11, 2013

Even the largest and most high profile companies suffer from PR disasters when stunts go wrong. Bill Gates accidentally released thousands of live mosquitoes into a crowd of celebrities who had paid $2000 each to be there, Sony included a dead goat in one of their game launches which naturally horrified a lot of people. It is a risky business trying out a publicity stunt.

It can pay off, of course, and lead to a lot of good attention to light up your inbound sales dialer with new business -but here are three examples of how it can go badly wrong:

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What is it with Australia and PR stunts surrounding toilets? (video)

by on August 21, 2012

What is it with Australia and PR stunts surrounding toilets?

First there was  the Who Gives A Crap campaign, now some locals  from Adelaide have teamed up with artist Andrew Baines to protest at the lack of public toilets at the beach.

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