PR
London, 2 August 2017: Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.
Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage. [more…]
If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor 01784 434 412 will@themarketingblog.co.uk .. Thanks
TracyLocke London took home two Gold IPM awards for its experiential, PR and social media campaign for Dolce by Ferrero Rocher at the recent IPM Awards at the London Hilton Hotel.
Dolce by Ferrero Rocher was awarded Best Use of Social and Best Consumer Product Food. The award-winning campaign titled “Dolce by Ferrero Rocher” was an unprecedented, multi-sensory dining experience set in the heart of Covent Garden.
Top 10 PR and marketing stunts and campaigns of May 2017 | PR Examples https://t.co/47hcZdsLJd Retweet pic.twitter.com/CXxJfRJYem
— Will Corry (@slievemore) June 7, 2017
Three 2m tall pirate statues were spotted attacking the shores in locations around the British coastline yesterday in a stunt from Walt Disney Studios to promote ‘Pirates of the Caribbean: Salazar’s Revenge’, which has opened in cinemas nationwide.
An African Grey parrot became an insurance salesman in this Czech stunt | PR Examples https://t.co/sU1HYJDhP7 .retweet pic.twitter.com/PrGawY7Kk8
— Will Corry (@slievemore) May 9, 2017
Have you ever wondered why few people remember mum’s timeless advice, “If you can’t say something nice, don’t say anything at all?”
Unfortunately, not only do they not remember this amongst friends and family but they surely don’t keep it in mind when it comes to business affairs. Some people make it a habit of spreading malicious rumours online while others may really have had a bad experience with a business.
However, for every one dissatisfied customer there is bound to be dozens if not hundreds of well satisfied customers but you never hear from them. For this very reason, many companies in the UK as well as around the world are continually battling bad press. The good news is, it doesn’t need to be a marketing nightmare. There are a few easy fixes you can employ.
Latest United Airlines has racked up headlines after videos emerged recently of a passenger being dragged off an overbooked flight.
The company’s response – including the chief executive saying the airline had to “re-accommodate” passengers hasn’t gone down well. United Airlines boss pledges support for staff over flight 3411 incident
Samsung ad model interacts with commuters in real time stunt | PR Examples https://t.co/SfeqQP17cP .. retweet please pic.twitter.com/VTaDHNmif0
— Will Corry (@slievemore) April 28, 2017
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
