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Carry on glamping – Pragma sees surge in UK domestic tourism

Carry on glamping – Pragma sees surge in UK domestic tourism

by on September 21, 2016

Pragma’s AJ Chandrasena writes  ... Amidst the doom and gloom surrounding Brexit, one sector has seen sunshine: domestic tourism.

The weaker pound has made our shores more attractive for foreign tourists, but a large share of the uplift has been due to Britons choosing to holiday at home rather than abroad. According to recent figures, a record-breaking 7.3 million people have opted for a staycation this year.

A year-on-year increase in staycation spending of over 17% in 2016 is expected, amounting to a £2.4 billion boost to the UK’s tourism industry (valued at £127bn in 2015). [more…]

High street fashion ignores £9bn opportunity from shopper’s research habits

by on January 22, 2016

Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.

Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research phase of the shopping journey, with 30% of shoppers actively receptive to personalised email marketing.

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E-commerce : 20-40% of all clothing purchased online is returned – Srishti Dhawan, Pragma

by on March 30, 2015

Fit to bust  ... It is estimated that approximately 20-40% of all clothing purchased online is returned, and these numbers vary drastically across categories. While t-shirts and menswear get a low rate of return, dresses can account for 60% of the returns.

Initially retailers focussed on making their delivery models more flexible, encouraging shoppers to buy, try and return. The problem with this solution is that no matter how easy the retailer return/delivery policy is, customers still need to invest time and effort in making that return, and often end up in a physical store for the final purchase. This is evident in the rise of click and collect, particularly in fashion.

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Ginola ‘to run for Fifa presidency’, Tesco switch to BBH, Pragma

by on January 16, 2015

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New Diana Play and James Hewitt, The Times and Nigel Farage, 14 Sexist Moments, Pragma, adconnection, Internet Retailing Expo 2015, Collecting your money pointers

by on December 28, 2014

'Fresh' UK marketing news, case studies, articles, success stories

New Diana Play and James Hewitt, , The Times and Nigel Farage, 14 Sexist Moments, Pragma, adconnection, Internet Retailing Expo 2015, Collecting your money pointers.

Get your success story loaded Will Corry 01784 434 412 will@themarketingblog.co.uk

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A close look at the lingerie market / Pragmatist

by on March 30, 2014

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