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5 trends in marketing analytics for 2020

5 trends in marketing analytics for 2020

by on January 15, 2020

Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all, if you can’t measure it, you can’t optimize it.

Overall, marketing is so reliant on understanding every possible aspect of consumers’ preferences, tendencies and opinions, that the industry has found a natural attraction to complex analytics, which can often require processing millions of data points in seconds.


Media Things: The trend of Trending … Lee Baring Head of TV, adconnection

by on May 13, 2015

When working at a fast growing agency such as adconnection, you get to meet many prospective clients who have a varying amount of satisfaction with their current agency.

They will come from a number of different sectors with a number of different reasons why they are thinking of a different approach. [more…]