McCann London is bringing Homepride Fred back to screens this summer with a new ad campaign to launch the new Homepride All American Sticky Sauces. Fred, the happy mascot of Premier Foods’ Homepride brand, is so pleased with his authentic […]
McCann London launches campaign for Homepride’s new ‘All American Sticky’ sauces range Read More »
Movers and Groovers : Premier Foods’ Claire Harrison-Church replaces Chris McDonough as Asda marketing boss (www.thedrum.com) Claire Harrison-Church, currently category business unit director at Premier Foods, is to replace Asda marketing director, Chris…
From prexamples.com Rumours have been flying around for a couple of days that cake maker Mr. Kipling was getting ready to ditch its 50 year old ‘exceedingly good cakes’ slogan. The Mirror wrote about it, as did the Telegraph, Marketing Magazine and plenty of
‘Exceedingly good cakes’ / Is Mr. Kipling going to ditch its famous slogan? Read More »
From www.moreaboutadvertising.com – Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year.
Karmarama wins Hartley’s and Sun-Pat revival task Read More »
Premier Foods is overhauling the packaging for its Hovis brand for the second time in 15 months as it looks to revive flagging sales. The company will roll out the refresh over the next three months.
FMCG / Hovis ops for another revamp Read More »
Ambrosia spot out of JWT London majestically plays up the social currency of the classic treat Why can’t more food advertising be this artful? JWT London debuts Premier Foods brand Ambrosia Custard’s first spot in ten years, “This is Pudding.”
“Surprisingly moving video” : An emotional connection with Ambrosia Read More »
Sales at Ladbrokes have soared through the £1bn mark, jumping 11pc to £1.084bn. The betting group has announced a 26pc rise in operating profits to £206.1m in 2012 due to rising revenues from its fixed odds betting machines.
All about Asda, Ladbrokes, Premier Foods, Sports Direct, Kingfisher Group Read More »
Question : Want your success story featured here on a regular basis? If that is the case – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”.
Premier Foods is selling its vinegar and sour pickles business as it continues its strategy of concentrating on “power brands”. It will sell Sarson’s and Dufrais vinegars and Haywards pickles for £41m to Japanese food producer Mizkan. The products are
Premier Foods will sell Sarson’s and Dufrais vinegars and Haywards pickles for £41m Read More »
In a media first, Premier Foods is about to launch a series of unique experiential activities as part of a major repositioning campaign for its Mr Kipling brand.
