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Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

by on October 9, 2017

Beloved of fast food brands Greggs, KFC and McDonald's, as well as many well-known FMCG brands such as Cadbury and Wall's,

Primesight's takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for attracting attention in the local area, whether they're looking for a large campaign or a smaller, highly targeted one.

What makes phone boxes such a great buy? Well with 19,000 of them across the UK, they provide 90.3% coverage of the UK population. [more…]

Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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Primesight expands airport portfolio with Glasgow Prestwick Airport

Primesight expands airport portfolio with Glasgow Prestwick Airport

by on September 14, 2016

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year.

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@primesight #OOH portfolio extension signals regional growth intentions

by on November 21, 2014

  • Triple contract award for Primesight Ltd -
  • Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
  • Investment in bus shelter market strengthened with two major contract wins-

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Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas

by on August 9, 2014

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.

Primesight’s digital 6 sheets will host the ‘BackInYourBox’ campaign in the top ten most popular cinemas in the UK alongside static six sheet panels located in 304 cinemas nationwide. The digital creative features a touch screen game based on the well known arcade hit ‘Whac-A-Mole’, allowing players to tap the colourful characters on screen emerging from the boxes with the aim of achieving a high score.

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Nuggets : Holland & Barrett, Microsoft, Primesight, UM London, Valassis, St Ives Group – SP, NBTY Europe

by on March 20, 2013

Microsoft is to launch a high profile outdoor advertising campaign for Microsoft Office 365 on the Glasgow Subway with Primesight, who hold the exclusive advertising contract for the Subway.

The campaign called ‘Work From Anywhere’ will run for two weeks starting from 25 March 2013 and centres around a domination of two stations, approximately 150 panels, at Buchanan Street and St Enoch stations. [more…]

Peugeot RCZ Gears up for Primesight London Waterloo domination

by on February 26, 2013

Peugeot is to launch an outdoor advertising campaign for its new RCZ model with a total takeover of all Primesight’s out of home advertising space in London’s Waterloo that surrounds the UK’s busiest station, in an exclusive deal.

Beginning from February 26th, Primesight will host a two week campaign across its Waterloo domination which consists of 21 billboards for the new Peugeot RCZ that will target a stylish, career driven audience accessing the railway terminus. The campaign will return on the 25th March for another two week long period. [more…]