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How to learn to write a thesis sentence

How to learn to write a thesis sentence

by on May 1, 2020

Do you know how to generate a thesis statement?

Studies show that a good number of college students cannot write a good thesis in their essays.

However, it is vital to learn how to write a thesis statement since every academic paper cannot give useful information without an argument.


Why print can be the secret weapon in your marketing arsenal

Why print can be the secret weapon in your marketing arsenal

by on February 28, 2020

You've spent a while now focusing on building an online presence, right? Don't worry, that's certainly not the wrong thing to do.

In fact, it's spot on. Everyone's doing it, and everyone else expects it. However, if there's one thing in the world of advertising that's certainly suffered as a result of the digital transformation, it's print.


Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

Print advertising stands head and shoulders above online marketing – How true is that?

Print advertising stands head and shoulders above online marketing – How true is that?

by on June 16, 2016

I was recently at a networking event for professionals. There were over a 1,000 individuals representing a wide range of careers, from architects to lawyers to landscapers.

Just about everyone with whom I spoke asked for, or offered, a business card. On few occasions, I suggested connecting through professional online networks; unfortunately, this was not received warmly.

Before the end of the event, and after speaking with about 10 different professionals, once again I came to appreciate the value of print.


Understanding the benefits of using outdoor banners in your marketing

by on April 20, 2015

Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.

Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.

These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.


Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn …— Will Corry (@slievemore) December 19, 2014

Movers & Groovers : Exponential Interactive appoints APAC managing director John McKoy as Chief Revenue Officer

by on October 29, 2013

London – 29 October 2013 - Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential’s revenue producing, external facing teams in the US and globally.

“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” said McKoy.


Research / Following Display Internet, Outdoor experienced the largest percent increase in ad spending – up 4.3 percent to a 3.3 percent media spend share / Nielsen

by on July 26, 2013

Internet display and outdoor see biggest growth in global ad spend
TV also up as Cinema and Print see biggest declines London, 25 July 2013 - according to Nielsen's quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 percent share of media spend share and 3.5 percent growth globally.


First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:


VW Commercial Vehicles mark strategy shift with brand promise campaign

by on May 22, 2013

Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.

Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]