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Shaken & Stirred - Influential Brand Profiling and Positioning

prize promotions

A look at the laws of running prize promotions in Spain …. PromoVeritas

Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they

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Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu

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Are you breaking the rules when it comes to your winners? / PromoVeritas

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public

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10 top tips for running promotions on social media / PromoVeritas

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world. Until recently

3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas Read More »