Product sampling
The lowdown on in-store demos and product sampling:https://t.co/mawG9yGIsj
— Hotcow (@Hotcow) April 6, 2017
Sally Durcan from Hotcow writes ... For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.
Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?
Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.
Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
Product sampling is cheap
It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know about your product message, you are simply reinforcing and reminding people that you existing and they should keep using you.
The newer the brand, and a brand that requires more education, the higher the cost per sample. You need to spend time educating people, engaging them with your product benefits and nurturing them to become advocates to maximise your the longer term results. Look at this way, the bigger brands have already spent million on marketing and advertising and now they can get a perk of lower cost engagement and sampling.
Hotcow write ... If you want to find out how our experienced team of marketers can help you activate a campaign or give you some advise on the best methods for activation, please do get in touch on 0207 503 0442 or email info@hotcow.co.uk.
Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.
Via the Hotcow blog ... From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands.
Product sampling continues to rank among the most effective tactics of field marketing. Surely, sampling is great for getting your product in to consumers’ hands.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
