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5 types of online content you can use for your internet marketing campaigns

5 types of online content you can use for your internet marketing campaigns

by on March 1, 2017

Contrary to what most people believe, blog is not the only type of content one can use to make his/her internet marketing efforts successful. If you go by the definition of content marketing, you will come across over 100 types of contents which are used to help a brand gain awareness and attract visitors to its website.


How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:


The benefits of data integration for your business

by on November 25, 2015

Data integration is fast becoming an essential tool for any modern business. If you're still searching through piles of paperwork to find forms from the 80s, or struggling with an outdated accounting system passed down by the previous generation of staff, it’s time for your business to step into the modern age.

That means combining all of your resources into a fast, secure, central location. Here are some of the many reasons why you should upgrade to data migration software today.


Before you set up shop: The 5 P’s of Marketing

by on April 28, 2014

Breaking into the retail industry can seem daunting.  With more consumers purchasing online, a high-street retailer has to work harder than ever to turn a profit.  And that's why you've got to do things properly, right from the beginning.

The 5 Ps of Marketing are an established set of factors crucial to the success of any new business.  And they apply just as well to your shop as they do to major corporations.


Just who is the typical UK YouTuber? Research reveals their influence

by on April 20, 2014

New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect

UK YouTube viewers are a highly sociable bunch according to the latest findings from Google-commissioned research. Far from spending all day in their rooms with the curtains drawn, they’re twice as likely to go to the cinema or sporting events than non-YouTube viewers. They’re four times as likely to go to concerts. They’re also older than you’d expect, with 90% of YouTube viewers aged 18 or over and 50% older than 35. Just 10% are aged 13-17, demonstrating that YouTube reaches people across all demographics.

The study was carried out to help brands understand more about the YouTube audience and how best to create relevant content for them.  More research articles from theMarketingblog. [more…]

How to plan 2014 World Cup Promotions before it’s too late / Lorraine Horley, Fotorama

by on April 15, 2014

Lorraine Horley is Head of Client Services at Fotorama, one of the UK’s leading and longest established fixed fee promotions companies who work with many leading brands and agencies on all types of promotions.

There are very few sporting events that can command a global audience like the World Cup.  This is an event that will unite a nation. We will cheer with delight as our supporting team progresses through the competition and cry, scream and shout together if it all goes horribly wrong.


Is this the year that your small business opts for VoIP? (Voice Over Internet Protocol)

by on April 1, 2013

Communications both amongst your employees and with your customers are two keys to running a successful small business.

In basic terminology, VoIP is a phone that offers built-in IP technology and transport options that allow you and your team to send and receive phone messages. With VoIP, your small business can expedite its daily needs, opening up the potential for additional sales and revenue.


Why should your audience invest time, energy and money in your products, services or ideas?

by on January 20, 2013

What you can learn and un-learn from our greatest soda-making manufacturer and popular culture influencer.


The Joke's on You

Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall flat of your marketing expectations. While their method is certainly effective in reaching a popular community, social business is different for B2C and B2B brands.

Sure, certain elements of a strong content marketing strategy will persist regardless of the “business” or “consumer” audience, yet awareness of the deeper motivations of your intended readership will make or break your brand.

Are you happy with your marketing so far this year? If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. More benefits from Will Corry, the UK B2B Brand Journalist 01784 434 412 . Call today your time will be very well spent.