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programmatic buying

ZenithOptimedia acquires Czech & Slovak performance agency B2B Group

by on May 11, 2015

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be [more…]

Programmatic Media Trading Event – Get £300 off standard price (click more..)

by on September 29, 2014

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Exclusive : Adconnection’s Catherine Becker’s special interview answers on Health of Facebook, Content Buying, Harmonised Buying,Team Support and Programmatic Buying etc.

by on January 29, 2014

Exclusive : Here is themarketingblog’s  first big ‘brand ideas’ interview article of 2014.

It spotlights AdConnection's CEO Catherine Becker and her thoughts etc. on  the Health of Facebook, Content Buying, Harmonised Buying, Programmatic Buying etc. Plus trend questions for 2014 etc.

If you want to know more about Catherine in the meantime you will find the articles etc here.  Here is her adconnection site. [more…]

MoneySuperMarket hires Meetrics to address online ad visibility issue

by on January 13, 2014

 

Testing phase to optimise ad visibility sees 37% increase in ROI

London, 13 January 2013 – MoneySuperMarket, the UK's leading price comparison website, has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.

Meetrics will help improve the percentage of online ads – bought by MoneySuperMarket through programmatic trading – that will actually be viewable on a webpage. Meetrics is at the forefront of the “ad visibility” issue having proved around 30% of online ads served are never visible, thus, wasting a significant proportion of advertising spend.   www.meetrics.com

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AudienceScience Launches Gateway MEDIA Direct, a major advancement in premium digital ad buying

by on November 7, 2013

Leading ad technology platform now offers unprecedented ability to combine best of premium, direct buying with that of programmatic buying.

AudienceScience® is pleased to announce the release of the latest version of its proprietary Gateway SaaS enterprise platform featuring Gateway MEDIA Direct. Direct enables large advertisers to buy programmatically on premium inventory without using a demand side or sell side platform. Direct is completely transparent and allows advertisers to maintain universal audience targeting and frequency capping.

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Events : Understand what programmatic buying means for your brand at ad:tech London 11 -12 September

by on August 3, 2013

Why attend ad: tech London in September

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry, benchmark their digital strategies and understand latest trends and technologies. Register Here.

The current climate brings with it challenges as the industry shifts and traditional job roles change. Budget pressures mean ROI and attribution are key, whilst the changing way that digital media is being bought and sold continues to disrupt the industry from publisher, through the agencies to the brands. Social media is core to most organisations’ digital strategy but establishing value is still a challenge. With Video and Mobile now very much part of any progressive organisation’s digital strategy and true multichannel campaigns commonplace, understanding how to beat the competition and push ahead of the pack remains critical. [more…]

“At OMMA Display Europe we pop the hood on the new ad machine to see how it can be made to work for you”

by on August 15, 2012

Rumours of the “death of display” have been greatly exaggerated. Left dormant or dwindling as the worldwide recession drove marketers to the tried and true ROI of search, display advertising has roared back against predictions of decline. In the UK alone, spending was up 13% in 2011 and finally broke the billion pound mark.

Mediapost ventures from its U.S. home base across the pond for the first OMMA Display Europe. [more…]