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YOC AG releases its end of year figures for 2017

by on May 4, 2018

Accelerated growth in UK programmatic sales results in group revenue increase of 20% compared to previous year

 YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) www.yoc.com has announced an increase in revenue of 20% to 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes.

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YOC’s programmatic business accelerates in the UK

YOC’s programmatic business accelerates in the UK

by on October 27, 2017

Group revenue is expected to increase by 22% due to the accelerated growth in UK sales. www.yoc.com

Mobile advertising company YOC has announced an increase in revenue of 22% to EUR 3.3M for Q3 / 2017 according to preliminary calculations. These latest figures underpin an overall growth in the Group’s operating profits of 26% year-on-year. [more…]

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

by on February 8, 2017

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO).

His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be responsible for managing growth and investment in the company’s client management and sales activities across all sectors, products and channels.

Currently working as CEO of IBG World, a disruptive business in the data, analytics and digital tech space, Bradshaw’s previous positions include c-suite roles as managing director of media agency, RAPP, and head of data strategy as well as numerous other senior marketing roles for Royal Mail. [more…]

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

by on December 13, 2016

Latest : YOC (yoc.com) has announced the annual results of its UK operations, confirming a sharp rise in its mobile programmatic business this year. Figures released on its branding and performance business against sales of programmatic services show a monthly revenue increase on both, with programmatic now outperforming other business services.

Over 50% of YOC's business now comes from programmatic advertising. [more…]

RadiumOne launches division to bridge gap between creative and programmatic

RadiumOne launches division to bridge gap between creative and programmatic

by on October 19, 2016

New division from RadiumOne to bridge gap between creative and programmatic

A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by @RadiumOne , the leading data-driven marketing technology business.

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AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

AudienceScience’s new partnership with ShiftForward AdForecaster will help advertisers plan campaigns with greater confidence

by on September 26, 2016

Main picture .. ShiftForward’s CEO, Paulo Cunha,

AudienceScience,  has selected ShiftForward AdForecaster as its partner for ad availability predictions. The integration of ShiftForward AdForecaster into AudienceScience’s platform will make it possible for advertisers to quickly and reliably estimate ad inventory availability in the coming days and weeks, so that they can confidently and accurately build their media plans ahead of time.

This bolsters AudienceScience’s mission to give global advertisers greater control and transparency across their automated digital advertising campaigns. [more…]

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

by on September 14, 2016

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic [more…]

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

by on July 26, 2016

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016.

YOC realised revenue growth year-on-year for the third quarter in a row. This results from the steady growth in the D-A-C-H region as well as the positive revenue trends in the company’s other European locations, in particular the Spanish subsidiary. [more…]

Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

by on April 14, 2016

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61% of UK marketers say programmatic ads provide greater ROI than traditional media

61% of UK marketers say programmatic ads provide greater ROI than traditional media

by on March 4, 2016

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report

Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61% of marketers say programmatic ads provide a greater return on investment than traditional media. [more…]