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programmatic

Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

by on February 6, 2016

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

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Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

by on February 3, 2016

Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent

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‘Welcome to the Era of Mad Tech’….. comment piece by Marius Smyth, AdRoll

by on January 28, 2016

Exclusive comment piece by Marius Smyth,  Managing Director EMEA of AdRoll

It’s official – media agencies have come a long way from the old-school days of brokering deals energetically over the phone on the agency floor or over long lunches. These days you’re more likely to hear a media buyer shouting ‘can we plug-in to your platform?’ at a tech specialist, as ad-tech firms and agencies work more closely together.

Ad tech has become integral to agencies’ need to future proof, but agencies must continue to adapt their traditional models and fully embrace what technology has to offer, if they are to keep pace with client expectations, according to the buyers, managers, directors and business owners AdRoll surveyed for its report ‘Welcome to the Era of Mad Tech’.

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Improve Digital launches 360 Automated Guaranteed

Improve Digital launches 360 Automated Guaranteed

by on January 11, 2016

Improve digital launches 360 automated guaranteed, enabling publishers to run guaranteed campaigns on a programmatic basis

Improve Digital, the advanced monetisation technology platform for publishers, today releases 360 Automated Guaranteed – enabling publishers to run guaranteed campaigns on a programmatic basis, meaning they can trade high quality inventory at a higher price. Magna Global estimated that 83% of digital display spending will be “programmatic” by 2017, largely driven by the adoption of automated guaranteed and other types of “programmatic direct.”

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Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements

by on December 8, 2015

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant.

In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.

Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.

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YOC Has Appointed Mark Wright As Its UK Managing Director

by on October 2, 2015

YOC, a leading provider of mobile advertising, has appointed Mark Wright to head its UK operations with immediate effect. He will be responsible for growing [more…]

Upskilling grant now available : How to learn, improve and adapt your digital skills

by on July 24, 2015

NABS and Google partner to offer upskilling grant

23 July 2015: NABS and Squared Online, an education initiative led by Google, have joined forces to provide funding for advertising and media professionals wishing to upskill their digital knowhow through a new career grant.

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“What’s My Worth? £7 a minute,” consumers tell advertisers / Millennial Media

by on June 21, 2015

Millennial Media have commissioned a unique and independent research study (via Opinium Research) looking at consumer attitudes towards mobile advertising in the UK, France, Germany and the US.

The new research study titled “What’s My Worth”, looks for the first time at what consumers believe their worth is to advertisers.

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What marketers need to know before buying programmatically / Kevin Tan, CEO, Eyeota

by on June 11, 2015

Kevin Tan, CEO, Eyeota

Programmatic ad buying is the latest buzz in digital advertising, but not enough marketers have started implementing it yet.

Programmatic technology crunches staggeringly huge amounts of valuable audience data differentiated by each demographic and segment.

This is key to helping advertisers understand their customers in a new way – as human beings.

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]