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Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]

Movers and Groovers : Tremor Video announces Sue Hunt as new EMEA MD

by on April 28, 2015

Tremor Video announces Sue Hunt as new EMEA MD to drive programmatic offering

Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic.

Hunt, taking over from the departing Alex Macnamara, will manage the company’s UK media and publisher networks, expand programmatic relationships in Europe, and oversee the development of new strategic initiatives.

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Thomas Cook Airlines launches its first programmatic ad campaign

by on April 15, 2015

Early tests see cost per customer acquisition falling by 75%

Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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“Retargeting has moved from a niche tactic to a critical tool for turning data into successful strategies” / Michael Bertaut, MD EMEA at AdRoll

by on January 30, 2015

To learn more about how marketers are using retargeting to achieve objectives across the funnel, download the State of the Industry: A close look at retargeting and the programmatic marketer.

Sixty-four per cent European marketers plan to increase their spend on retargeting in 2015, a new report by AdRoll has shown.

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]

Programmatic / TV and online ads to be synced via new programmatic offering

by on December 3, 2014

Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads

Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads

Infectious Media, @Infectiousmedia the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.Online ads will be deployed programmatically on desktops and tablets within milliseconds of a TV advert appearing.

This allows brands to reach audiences across dual screens, maximising the impact of their TV investments. The technology is able to establish the right time to deploy ads by tapping into a commercial database containing information on TV slots for over 2,000 channels, across 60 countries.

http://www.infectiousmedia.com/

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Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

by on November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to [more…]

Infographic: How to understand programmatic video / Tremor Video

by on November 4, 2014

A new infographic from Tremor Video #TremorVideo that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy. [more…]

An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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AudienceScience Announces Expansion In India With New Office Space To Support Growth

AudienceScience Announces Expansion In India With New Office Space To Support Growth

by on September 15, 2014

15 September 2014 - AudienceScience® is expanding its investment in the Indian subcontinent, as it announces its relocation to new office space in Pune, India, [more…]