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Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

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Infectious Media goes from strength to strength with new client services appointments

by on August 13, 2014

Sophie Whitton and James Coulson join the company as Business Director and Account Director

Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.

Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]

Content Marketing, Native Advertising, and the Limits of Programmatic

by on July 25, 2014

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Are you part of the marketing and media elite? / Message from Ian James, Chairman of the iMedia Digital Summit 2014

by on February 20, 2014

A message from Ian James, Chief Digital Officer, Starcom MediaVest and Chairman of the iMedia Digital Summit 2014:

"The iMedia Summit promises to bring together the brand, agency and publishing elite to debate the most prescient issues faced by the industry in 2014 and network in a relaxed closed-door environment.
We're expecting some lively 'Chatham House' style debate on everything from global media planning and branding to digital transformation and talent infrastructure - a must for senior marketing and media execs in Europe and beyond."
Join the digital marketing elite with a complimentary iMedia Summit VIP pass. With a limited number of tickets, demand is high so please spend two minutes filling out our application form to apply for a VIP ticket

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Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]