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While buying new tyres, many of us may have wondered why some tyres are expensive than others? The answer to this lies in the components with which tyres are made. Every tyre is made up of three major components; the tread, the compound (mix of chemicals with which tyres is made) and the carcass (that [more…]

Marketing is a simple word that conveys a complex procedure. On one hand, marketing is the process through which people and companies come up with ways to make their product or service known to potential buyers. Marketers use marketing to develop a strong awareness of their offerings. Marketing refers to the promotional process whereby an [more…]

Marketing is one of the most important things that any business does. Without marketing, no company can survive. It's that important. A lack of marketing can mean loss of customers or a poor product. Therefore, businesses are always on the lookout for marketing techniques that will work best for them.

A Standard Definition Of Marketing

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