Promotion
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.
For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk
Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. "Nice match, fast oriental noodles and fast last minute holidays"
Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise.
Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.
Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.
Many of us have most likely heard of the term marketing and think that we know exactly what it is.
It is a very basic term known by the general population, even if they are not business or economics experts. But do we really know what it is, and how to successfully implement it? In most cases, probably not quite.
To begin, the term marketing is defined as the activities of company which are related to both buying and selling either a service or a product. This can include advertising, selling and delivering products to customers, such as casumo bonus review successfully does. [more…]
Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business. [more…]
When is 'independent' not 'independent' when it comes to judging prize promotions?
If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.
A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge
Choosing Your 2017 Promotion Prizes: Our Top Tips https://t.co/cDZd8qWsFC Please retweet pic.twitter.com/Zm28Kocwbm
— Will Corry (@slievemore) January 19, 2017
Supermarket loyalty is decreasing. Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014. This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.
There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.
Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.
They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.
Here are our six top tips for running an Advent promotion: [more…]
Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.
However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity. 
BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology.
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began.