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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

by on October 19, 2019

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.

The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.

For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk

 

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Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays”

Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays”

by on January 16, 2019

Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. "Nice match, fast oriental noodles and fast last minute holidays"

Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise.

Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.

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Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

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The basics of marketing

The basics of marketing

by on March 9, 2018

Many of us have most likely heard of the term marketing and think that we know exactly what it is.

It is a very basic term known by the general population, even if they are not business or economics experts.  But do we really know what it is, and how to successfully implement it?  In most cases, probably not quite.

To begin, the term marketing is defined as the activities of company which are related to both buying and selling either a service or a product. This can include advertising, selling and delivering products to customers, such as casumo bonus review successfully does.  [more…]

5 ways to promote your business without breaking the bank

5 ways to promote your business without breaking the bank

by on July 21, 2017

Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business. [more…]

Judging prize promotions  .. PromoVeritas

Judging prize promotions .. PromoVeritas

by on March 22, 2017

When is 'independent' not 'independent' when it comes to judging prize promotions?

If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.

A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge

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Choosing your 2017 promotion prizes – our top tips …. PromoVeritas

by on January 19, 2017

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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Thinking of running an Advent promotion -six top tips? / PromoVeritas

Thinking of running an Advent promotion -six top tips? / PromoVeritas

by on November 16, 2016

A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.

They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.

Here are our six top tips for running an Advent promotion: [more…]

Ten top tips for a successful festive promotion : PromoVeritas

Ten top tips for a successful festive promotion : PromoVeritas

by on November 4, 2016

Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.

However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.

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