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Shaken & Stirred - Influential Brand Profiling and Positioning

Promotion

Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, …

Macmillan sees registrations for free will service take off within a month of campaign launch Read More »

Naked Noodle : “Nice match, fast oriental noodles and fast last minute holidays”

Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. “Nice match, fast oriental noodles and fast last minute holidays” Shoppers can banish those …

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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  …

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited Read More »