Phillip Adcock, the founder and managing director of Shopping Behaviour Xplained Ltd writes All human beings have an inbuilt reaction to colours, whether it’s the calming effect of blue or the alarming effect of orange. Even the colours and number […]
Colour theory and the psychology of in-store promotion Read More »
CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global
Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York,
Greene King is offering IPA fans the chance to win stateside trips Read More »
Breaking into the retail industry can seem daunting. With more consumers purchasing online, a high-street retailer has to work harder than ever to turn a profit. And that’s why you’ve got to do things properly, right from the beginning. The
Before you set up shop: The 5 P’s of Marketing Read More »
We always love a great creative idea. And this Buzzman France-created work for French chocolate bar brand Milka is certainly creative. The agency put together a program based on the assumption the last square of a chocolate bar is the
One square missing / Factory production – really annoyed about this promotion Read More »
The meta description and keywords are in place. The tags and featured image are all set. You’ve completed your post and hit publish. You’re all done, right? Wrong. You’ve spent the time to research and write a post, but you’re
Promotion methods that attract more eyeballs to your blog Read More »
