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The top 4 branding rules to boost your promotional items

The top 4 branding rules to boost your promotional items

by on February 13, 2020

Having a successful business is one thing, but having a good brand is another ball game altogether.

Not only does a strong brand differentiates you and sets you apart from the rest of the competition, but there is also the fact that you manage to stay profitable and increase customer loyalty in the long run. Contrary to popular belief, the last part about customer loyalty is just as important as any other aspect.

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Why promotional products & promotional merchandise are the leading business advertisement options

Why promotional products & promotional merchandise are the leading business advertisement options

by on March 11, 2019

Any business and entrepreneurial mind would want to give the best, enhance their market presence and dominance and make the maximum profit.

The size of the company notwithstanding, business marketing and promotion are vital.

It is essential to advertise your business to achieve this objective and to remain relevant in a competitive environment. The use of promotional products has proven to be one of the highly effective ways to promote a business.

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Find out what effects the latest changes to the CAP Code will mean for your next promotion

by on May 3, 2015

On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code.

These changes will have a material impact on the way UK brands have to run their promotions, especially Instant Win style promotions.

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