promotional offers
Did you know that including promotional products such as printed tote bags in your marketing strategy can increase your sales by 44 percent? Now you do!
Using promotional products helps to break the ice between a brand and a potential customer, as one is likely to listen to what you say once you hand them a branded bag or any other merchandise.
If you can convince them to keep the item, the chances are that you will convince them to pay for your service or product.
Supermarket loyalty is decreasing. Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014. This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.
There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.
Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.
Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.
A survey of 1000 consumers nationwide by Valassis www.valassis.co.uk shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]
Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.
An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.
Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices. http://shopitize.com/
TheMarketingblog
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
