TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

promotional offers

Dos and don’ts of marketing using promotional products

Did you know that including promotional products such as printed tote bags in your marketing strategy can increase your sales by 44 percent? Now you do! Using promotional products helps to break the ice between a brand and a potential […]

Dos and don’ts of marketing using promotional products Read More »

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014. 

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited Read More »

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal. A survey of 1000 consumers nationwide by Valassis www.valassis.co.uk shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of

Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers Read More »

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service. An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service Read More »