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Why promotional mugs should be a part of any branding strategy

Why promotional mugs should be a part of any branding strategy

by on January 24, 2019

Every successful business has in some way implemented a branding strategy that works.

The primary purpose of branding is to increase customer recognition of a company's name and to make consumers link that name to a particular image or idea.

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Inexpensive promotional product : Do you know how harsh the sun is?

by on May 13, 2014

Do you know how harsh the sun is? | Fresh Marketing News | Scoop.it

With this UV detector which is a fun band to wear, you can see whether you or your kids are in harsh sun. A fantastic inexpensive promotional product that helps protect your children…Find out more...

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What is the most annoying advertising medium?

by on January 22, 2013

What marketing channel is best at motivating action?

-          New research reveals fascinating insights into consumers’ reactions to advertising media -

-          Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels

-          Banner adverts are the most annoying advertising medium according to 73 per cent of us, promotional products the least annoying

-          Nearly two-fifths (39 per cent) of respondents indicated they are more likely to remember TV advertising because they see it more often, just ahead of promotional products at 35 per cent.

-          94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months

-          Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year

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