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How to get the most out of your promotional staff – Sally Durcan, Hotcow

by on April 6, 2015

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.


Why Ryanair chief executive Michael O’Leary depends on free pens / #PPWeek

by on September 15, 2014

Survey results reveal that more business people are akin to Michael O’Leary’s money saving ideas than they might care to admit!

89.3 per cent of business people use free branded pens ( #PPWeek ) at work

Ryanair chief executive Michael O’Leary once made the bold statement that he bans the buying of ballpoints for the office commenting: “Hotels are great companies that offer free pens so I regularly purloin my pens... and I'm happy to supply hotel pens whenever I can.”*