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Why matchmaking is the best way to increase sales

Why matchmaking is the best way to increase sales

by on July 17, 2017

Stuart Galvin, business director, smp

Pop in-store for a packet of crisps a decade ago and the choice would be between Walkers Salt & Vinegar or Cheese & Onion. Today, there is a profusion of favourite brands, such as Kettle Chips; while new offerings like Propercorn are making inroads in the salty snack category.

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Judging prize promotions  .. PromoVeritas

Judging prize promotions .. PromoVeritas

by on March 22, 2017

When is 'independent' not 'independent' when it comes to judging prize promotions?

If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.

A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge

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Top tips for your terms and conditions … PromoVeritas

by on February 16, 2017

Behind every great promotion should be a  great set of Terms and Conditions – they are not just for decoration. Many promotional disasters have been [more…]

A quick-guide to live streaming and promotions … PromoVeritas

by on January 10, 2017

A recent trend on social media has been the explosion of live streaming capability. Periscope, Facebook Live, Meerkat and YouTube have proven to be hugely successful ways to access live streaming due it being a cheap and instant way to interact with mass audiences and individuals alike.

From Times Square, New York to hatching baby eagles there is nothing live that cannot be seen (or unseen) and brands have been quick to catch on to the fact that live streaming is an innovative and exciting way to run promotions.

Read the full article

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New video : Find out how PromoVeritas help some of the world’s biggest brands run their promotions safely and securely

by on December 12, 2016

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Thinking of running an Advent promotion -six top tips? / PromoVeritas

Thinking of running an Advent promotion -six top tips? / PromoVeritas

by on November 16, 2016

A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.

They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.

Here are our six top tips for running an Advent promotion: [more…]

Ten top tips for a successful festive promotion : PromoVeritas

Ten top tips for a successful festive promotion : PromoVeritas

by on November 4, 2016

Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.

However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.

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A look at the laws of running prize promotions in Spain …. PromoVeritas

by on October 17, 2016

Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.

So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

by on October 2, 2016

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.

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Global promotions by numbers: Infographic from PromoVeritas

by on September 28, 2016

Are you following the guidelines about running promotions in specific countries?

Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.

 

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