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Did you see the seven mysterious riders in London?

Did you see the seven mysterious riders in London?

by on September 25, 2016

Earlier this week there were numerous sightings of seven mysterious riders in London. The cowboys were first spotted in the ‘Wild West End’, trotting around in full cowboy attire.

The cowboys and their horses were also spotted chilling in London parks, crossing busy roads and hanging out by Boris Bike stations.

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10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

by on August 2, 2016

Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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Football Blunders : Chesterfield FC apologise for faking prize draw winner

Football Blunders : Chesterfield FC apologise for faking prize draw winner

by on July 20, 2016

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters.

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

Research : Millennials favour more traditional digital channels over social media for retailer promotions and offers

by on March 3, 2015

New RapidCampaign @RapidCampaign research shows UK consumers more likely to engage with promotions on retailer websites rather than Twitter and Facebook

London, UK, 3rd March 2015 – Despite being the generation most comfortable with social media, when it comes to retailer promotions millennials want to hear about them via email and on retailer websites, research from RapidCampaign has found. The survey of 2,000 consumers, showed that for 16 to 24 year olds email is the top channel of choice for finding out about promotions, followed by a retailer’s website, with social media channels such as Twitter and Facebook not having as much impact.

The research, highlighted in the RapidCampaign report ‘Brands We Love versus Brands We Buy’, shows that frequent reports of the ‘Death of Email’ are overstated, at least in regards to promotions.

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Four profitable promotions to attract holiday shoppers

by on September 28, 2014

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Cosine / Key customer themes and promotions from Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Co-Op

by on June 25, 2013

Key customer themes and promotions from Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Co-Op 

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