PromoVeritas
German advertising is regulated by law – the state provides a framework for fair competition and ensures that advertisers are not misleading or harming consumers.
Additionally, advertisers and media agencies promote good standards to avoid stricter legislation and voluntarily follow a code of conduct for their industry which is monitored by the German Advertising Standards Council, the Deutscher Werberat. [more…]
The search for white Cadbury Creme Eggs has gone viral and captivated the public. https://t.co/njpgyWelKz pic.twitter.com/YnDcc9nHWu
— Will Corry (@slievemore) February 6, 2018
Whether employees' family members should be able to enter promotions. https://t.co/W4nsVNm7BU ..retweet pic.twitter.com/QbF8RsfmY4
— Will Corry (@slievemore) December 6, 2017
Head over to our YouTube channel and see a glimpse of our successful #InfluencerMarketing Breakfast briefing with guest speakers from the @ASA and @RhinannonDuffin – #BeInTtheKnow https://t.co/2vzIC8Vt8d
— PromoVeritas (@PromoVeritas) November 10, 2017
Are your promotions disability friendly? ... https://t.co/6RolWRtcm7... PromoVeritas pic.twitter.com/hK9AMLepVc
— Will Corry (@slievemore) November 6, 2017
With the Halloween festivities gradually approaching it’s a great time for marketers to launch promotions, particularly on social media, that take advantage of its huge popularity and creative appeal.
General Data Protection Regulation comes into effect on the 25th May 2018 and will bring a new far stricter set of data protection regulations that will apply to any company seeking to trade in the UK or the EU.
It also brings new heavy fines for breaches – up to €20 million or 4% of global turnover (whichever is greater!). Here is what you need to know to get your company ready for GDPR.
To find out more about GDPR services contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com
If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.
This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.
Everyone seems to be running social media promotions these days. Easy to setup and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too.
Failure travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
