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Top tips when running a promotion in Germany … PromoVeritas

by Will Corry on February 19, 2018

German advertising is regulated by law – the state provides a framework for fair competition and ensures that advertisers are not misleading or harming consumers.

Additionally, advertisers and media agencies promote good standards to avoid stricter legislation and voluntarily follow a code of conduct for their industry which is monitored by the German Advertising Standards Council, the Deutscher Werberat. [more…]

The search for white Cadbury Creme Eggs has gone viral and captivated the public … PromoVeritas

by Will Corry on February 6, 2018

The search for white Cadbury Creme Eggs has gone viral and captivated the public. https://t.co/njpgyWelKz pic.twitter.com/YnDcc9nHWu

— Will Corry (@slievemore) February 6, 2018

PromoVeritas

With the Halloween festivities gradually approaching it’s a great time for marketers to launch promotions, particularly on social media, that take advantage of its huge popularity and creative appeal.

General Data Protection Regulation comes into effect on the 25th May 2018 and will bring a new far stricter set of data protection regulations that will apply to any company seeking to trade in the UK or the EU.

It also brings new heavy fines for breaches – up to €20 million or 4% of global turnover (whichever is greater!). Here is what you need to know to get your company ready for GDPR.

To find out more about GDPR services contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com

If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email info@promoveritas.com.

This week the BBC have raised the growing issue of fake Facebook promotions or ‘raffles’ that scam the public. The Victoria Derbyshire programme interviewed victims of scammers who set up raffle pages for prizes such as iPads, holidays and cash without a gambling license.

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Blue blocker glasses in designer frames are what you need to save your eyes in style.

Most blue light glasses available in the market come with not-so-appealing yellow-tinted lenses and boring frames that don’t add anything to your look.

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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1. Blunders : When his 38 calibre revolver failed to fire at his intended victim during a hold-up in Long Beach, California would-be robber James Elliot did something that can only inspire wonder.

He peered down the barrel and tried the trigger again. This time it worked.

By Bill Portlock, founder and CEO, Marketing Metrix

The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.

Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.

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A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.

Looking around she spied an old rusty coat hanger left on the ground.

If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.

There are quite a few different ways that you can grow your business and in this article, I am going to give you the rundown on my top strategies.

If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.

Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.

Even more, going it alone as far as negotiating for settlement with your insurance company can be challenging.

Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.

Meetings PR has changed significantly since the pandemic and lockdown began.

This is partly to meet the different needs of clients facing issues as meetings and events have been put on hold, but also to adapt to the altered needs and operational changes of the industry media.

General Data Protection Regulation comes into effect on the 25^th May 2018 and will bring a new far stricter set of data protection regulations that will apply to any company seeking to trade in the UK or the EU.