IAB research proves social media drives ROI for FMCG brands – Heinz, Kettle and Twinings
Study shows 90% of consumers would recommend a brand after interacting on social media www.iabuk.net London 4th July 2013: Research released today by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of social media for driving brand sentiment, enhancing […]
IAB research proves social media drives ROI for FMCG brands – Heinz, Kettle and Twinings Read More »