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Style Psychology’s Kate Nightingale launches ground-breaking report on the science behind successful retail design

Style Psychology’s Kate Nightingale launches ground-breaking report on the science behind successful retail design

by on April 15, 2016

Kate Nightingale, the leading consumer psychologist, has published her in-depth report on how sensory retail design influences consumer behaviour.

It’s called Sensory Retail Design Report and it’s online now at stylepsychology.co.uk/sensoryretaildesign.

Sensory Retail Design Report explores the science behind why certain retail environments lead to higher emotional engagement and therefore are more commercially effective.

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Colour theory and the psychology of in-store promotion

Colour theory and the psychology of in-store promotion

by on April 8, 2016

Phillip Adcock, the founder and managing director of Shopping Behaviour Xplained Ltd writes

All human beings have an inbuilt reaction to colours, whether it’s the calming effect of blue or the alarming effect of orange. Even the colours and number layouts on price labels are carefully chosen to manipulate our instincts.

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Women for Women:WHY DO I TALK TO MYSELF?

by on November 7, 2012

Why do we talk aloud to ourselves? Whether at home or out and about, self-talk can become an embarrassing habit. Tamsin, 41, has always spoken to herself in a negative way. After making a mistake, she would often criticise herself out loud for being stupid or clumsy [more…]