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A new global strategic partnership – Integrating all Adobe Marketing Cloud solutions with Razorfish’s Fluent™

by on March 5, 2013

Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™.

Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord. [more…]

“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics

by on November 29, 2012

A Marketingblog Exclusive

Five questions interview with Daina Middleton, Global CEO of Performics

A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing division of Publicis Groupe.

As one of the largest and oldest search and performance media agencies, Performics delivers performance marketing solutions and solid results for a list of blue chip clients through smart innovation and solving complex challenges.

1 What performance trend is dominating your thoughts at the moment?
I would say that by far the strongest performance trend at the moment is mobility.  This is particularly exciting for advertisers and marketers, because mobile is taking the digital marketing industry in new, and unexpected directions.  In fact, at Performics we think of mobility as more than just another channel - mobility is full of possibilities and means more than just implementing marketing on mobile devices.  It is actually creating different behaviours and opportunities for customers to participate with brands. [more…]

How smaller agencies can compete with the big boys / Lorraine Ruckstuhl , Corporate Director of Barclays TMT division.

by on October 16, 2012

Exclusive from Lorraine Ruckstuhl , Corporate Director of Barclays TMT division .

There is a David and Goliath battle taking place in the marketing agency space. As agency rankings show, there is client demand for the integration of traditional and digital campaigns.

The big agencies are responding with acquisition strategies and smaller agencies wanting to keep pace need to consider how they can fill the digital skills gap and capitalise on the opportunities on offer in the changing landscape.

[more…]