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RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers […]

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Scoopshot and Ebyline forge strategic content partnership

Principals at Scoopshot and Ebyline announced today that they have entered into a strategic alliance that will package Scoopshot’s unique mobile user- and professionally-generated photos and videos with the high-quality written content produced by Ebyline. The business development agreement will

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Quantcast / Finally, marketers/publishers get direct traffic data for web, mobile web & apps

Quantcast Introduces Cross-Platform Measurement with Measure for Apps The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature

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Kiosked announces a partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’

Kiosked, the leading platform for visual and social commerce today announces that it will bring a new solution that enables publishers, for the first time, to automatically monetise all their online visual content, images and videos, by turning it into

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LoopMe Media / The launch of a new social media data powered, personalised ‘ad inbox’

LoopMe Media has launched a new mobile ad format – a dedicated ad ‘inbox’ that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place. The solution has been developed to address familiar

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“AdInsight Performance provides a more transparent solution with a richer data set” Ross Fobian, AdInsight

AdInsight, (www.adinsight.com), the leading provider of call tracking and call analytics solutions in the UK, announced today that it will be launching AdInsight Performance, an enhancement of its flagship product AdInsight Clarity, that enables users to track which publishers are

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Consumer data privacy in a ‘Big Data’ world: How to deliver cookie-free targeted ads

ADmantX confirmed to speak at 2012 ad:tech London ADmantX , the next-generation semantic advertising Web service, today announced that Damon Francis, ADmantX Business Development Director, will present “Consumer Data Privacy in a Big Data World: How to Deliver Cookie-Free Targeted Ads

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