Publishing
Now, more than ever, user expectations are at an all-time high.
People abandon websites and platforms that load too slowly, don’t have a good mobile experience, are confusing to navigate, or are inundated with advertisements, among other reasons.
In order to stay competitive and offer the best user experience possible, you need to keep those aspects at the front of your mind when trying to meet your users’ expectations and introduce new features.
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time”, as never before.
The more publishers know about their audiences, the more enhanced the experience for their visitors, and the better placed they are to deliver a well-defined, engaged audience to their advertisers. When you know how audience profiles change from page-to-page, and how audiences move through the site, you can personalise content for the readers, thus improving relevance. The greater the relevance, the greater the engagement – in both editorial and advertising.
Hootsuite, the most widely used platform for managing social media, today announced its new open APIs for publishing, user management, and url analytics. Hootsuite’s open APIs allow organisations to easily connect, extend, and build integrations between the Hootsuite platform and their mission critical technology solutions.
Organisations will be able to get more value out of their technology investments and extend social across the entire organisation to improve their customer experience and accelerate digital transformation initiatives.
The European Information Industry Network Conference .. 22 October 2015 .. is an event brimming with insights, tips and guidance on how professionals in B2B information, publishing and media organisations can improve business performance, drive innovation, boost marketing effectiveness and get to grips with developments in content and technology.
InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.
Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content
The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.
Our SuperGuide to UK Conferences & Events .. January - June 2014
Digital / B2B / Travel & Tourism / Internet Retailing / PR / Sport / Design / SMX / Social Selling / Export / Women for Women / Publishing / Work & Family"
Seth Godin describes his new book Poke The Box and The Domino Project - Video
Seth's Blog: 'Refresh' four weeks later
SETHGODIN.TYPEPAD.COM— An instant bestseller, the book that brings all of Seth's ideas together. Why the internet works (and doesn'for your business. And vice versa. The classic Named "Best Business Book" by Fortune.
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
Flagship survey finds that brand marketers and publishers are leading the way
London, 31 October 2013: Native advertising exchange Hexagram, in collaboration with specialist research and public relations consultancy, Spada, have today published the results of the most comprehensive survey conducted on native advertising to date.
The report, titled “The State of Native Advertising 2014”, has found a significant divergence between supply and demand within the sector:62% of publishers surveyed are already offering native advertising, whereas only 34% of agencies are offering it as a service.This is despite the fact that 84% of agencies believe that native advertising adds value for consumers.
Hexagram (http://hexagram.com) Spada (www.spada.co.uk)
Welcome to Mobile Marketing Live
3 October, 2013, London | Call us now on +44 (0) 207 183 2920 Book Now
The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.
The Conference Programme consists of two streams, running concurrently, with speakers drawn from a host of global brands across multiple sectors including Retail, Financial Services, Technology, Publishing, Consumer Goods and the Charity Sector. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
