PUMA
What a night! CEO Simon Ward wins #BPBA2016 Business Entrepreneur Of The Year & great time had by all.Cheers @birminghampost @brownejacobson pic.twitter.com/N9JzRoKxRm
— Inspired Thinking (@InspiredITG) October 27, 2016
Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:
- Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
- The most popular Olympic broadcast events
- How marketers can tap into the above, citing specific brand examples
Independent creative agency, Wolfpack, @wolfpack_agency can announce today that they will be the lead global creative agency for New Balance Football. The agency has been working with New Balance for over a year developing the strategy but the brand’s launch into Football has only just been formally announced at a global press event in London on Wednesday night.
Wolfpack’s remit with the sportswear giant will include brand, footwear and apparel campaigns in Football featuring their sponsored athletes as well as campaigns supporting New Balance’s licensed agreements with Liverpool FC, Stoke City, FC Porto and Sevilla Previously, Wolfpack was the lead global creative agency for Warrior Football, a US sports brand owned by New Balance.
Nice work if you can get it! @usainbolt and @FinallyMario having a blast in new @PUMA TV ad http://t.co/LuLL3uSJxi … pic.twitter.com/Oq3rToOKeI
— Will Corry (@slievemore) August 9, 2014
PUMA is now the Official Kit Partner of Arsenal FC. The long-term partnership between @PUMA and Arsenal Football Club formally begins today, 1 July, 2014 and includes wide ranging licensing rights to develop Arsenal branded merchandise on a global level.
Months of development work and planning have been happening behind the scenes and the global unveiling of Arsenal’s new kit will be held on the evening of 10 July in London [more…]
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Men's Trainers 2014- Best Sellers to Date: http://t.co/BFT8KUNqHR … pic.twitter.com/jSweX3cINC
— Will Corry (@slievemore) June 9, 2014