PUMA
Clarity, the Milton Keynes based integrated marketing agency, today announces the appointment of their new Creative Director, James Warfield.
Following the recent appointments of Henrietta Cheung, Business Development Director and Louise Coffey, People Director, who between them bring 26 years agency experience, James will work with the wider creative department to oversee creative output across all clients.
What a night! CEO Simon Ward wins #BPBA2016 Business Entrepreneur Of The Year & great time had by all.Cheers @birminghampost @brownejacobson pic.twitter.com/N9JzRoKxRm
— Inspired Thinking (@InspiredITG) October 27, 2016
Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:
- Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
- The most popular Olympic broadcast events
- How marketers can tap into the above, citing specific brand examples
Independent creative agency, Wolfpack, @wolfpack_agency can announce today that they will be the lead global creative agency for New Balance Football. The agency has been working with New Balance for over a year developing the strategy but the brand’s launch into Football has only just been formally announced at a global press event in London on Wednesday night.
Wolfpack’s remit with the sportswear giant will include brand, footwear and apparel campaigns in Football featuring their sponsored athletes as well as campaigns supporting New Balance’s licensed agreements with Liverpool FC, Stoke City, FC Porto and Sevilla Previously, Wolfpack was the lead global creative agency for Warrior Football, a US sports brand owned by New Balance.
Nice work if you can get it! @usainbolt and @FinallyMario having a blast in new @PUMA TV ad http://t.co/LuLL3uSJxi … pic.twitter.com/Oq3rToOKeI
— Will Corry (@slievemore) August 9, 2014
PUMA is now the Official Kit Partner of Arsenal FC. The long-term partnership between @PUMA and Arsenal Football Club formally begins today, 1 July, 2014 and includes wide ranging licensing rights to develop Arsenal branded merchandise on a global level.
Months of development work and planning have been happening behind the scenes and the global unveiling of Arsenal’s new kit will be held on the evening of 10 July in London [more…]
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Men's Trainers 2014- Best Sellers to Date: http://t.co/BFT8KUNqHR … pic.twitter.com/jSweX3cINC
— Will Corry (@slievemore) June 9, 2014
Mark Pigou writes ... Without doubt the most fun you will ever have at an industry awards - the 3rd annual Internet Retailing Awards takes place June 26 in London.
Go to www.internetretailingawards.net and take a look at the judges you will meet at the party plus the retailers who have been nominated are ..
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
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