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New Research : Three in four consumers link social video viewing to purchasing decisions

New Research : Three in four consumers link social video viewing to purchasing decisions

by on November 16, 2016

Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research commissioned by online video solutions provider, Brightcove Inc.

The global survey – conducted with 5,500 consumers in the UK, France, Germany, US and Australia, and published in Brightcove’s ‘The Science of Social Video: Turning Views into Value’ report – revealed that nearly half (46%) of viewers have actually made a purchase as a result of watching a branded video on social media and another third (32%) have considered doing so. Further compelling insights for brands included:

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How the internet affects purchasing decisions

by on November 2, 2013

Sitting in the bus or the metro, it's impossible not to notice the ever-increasing percentage of people absorbed into their smartphone screens, browsing the endless realm of information that today's World Wide Web offers.

But the experience doesn't quite stop there - once at home, surfing the web usually continues. Whether it is to check the latest sport results, the weather forecast or just browsing through the latest news, we rely on the internet to answer almost every imaginable question and query that comes to mind.

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Traditional marketing more influential than digital advertising and social media / Steria

by on January 11, 2013

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions.

The research, conducted by YouGov, revealed the limited influence of paid-for digital advertising compared to traditional forms of marketing.  In-store advertising was cited as an influence on purchasing decisions by 28% of respondents, while newspaper and magazine adverts were identified by 27%. In comparison, 18% were influenced by online advertising, 9% by ads on social networks while the figure for mobile ads was just 7%.

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