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New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018

  • smartphone advertising video image2017 was first full year smartphones overtook computers for internet time

  • Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research

[more…]

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015

by on October 8, 2015

Here's the latest IAB/PwC report on internet adspend in the first half of 2015:

  • Display ad spend grows at twice the rate of overall digital spend - the latter touching £4bn, with 80% of the rise accounted for by mobile
  • "Mobile is unquestionably the engine of digital growth, with mobile display spend up 63% on the back of mobile video spend more than doubling. However, there’s plenty of room to grow, as mobile accounts for 40% of internet time but only 27% of ad spend."

[more…]

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

by on April 28, 2015

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8%
Consumer spend due to OPM rises 14%
Advertiser ROI increases 6% to £15 per £1 spent
4 in 5 Britons online have used a website employing OPM techniques [more…]

“Brands and agencies realise the value of capturing, controlling, shaping and amplifying the social content that matters to them” / TINT

by on March 18, 2015

TINT, http://www.tintup.com/ a global technology platform that collects moderates and curates social content from across the world and displays it anywhere, has launched in Europe and will run its regional operations from London.

TINT is trusted by over 45,000 brands worldwide, including Google, CNN, NASDAQ, The England Rugby Team, Nike, Sony, InStyle and Ford, who use the technology to create a social hub of fans, followers and debates and turn it into a powerful tool for building their brand, engaging customers, and inspiring action.

[more…]

Events : Mark Jones talks Giant Phones and showcasing at ISE 2015. …

by on March 5, 2015

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Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

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PwC Media and Entertainment Outlook report / Comment from Rakhee Jogia, Rakuten Marketing

by on June 4, 2014


Comment from Rakhee Jogia, Rakuten Marketing

PwC has released a report into the Media and Entertainment Outlook. It reveals the growth of digital advertising spend and rise of new ad formats like video and mobile advertising. Key findings include:

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IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

Research : British consumers average 43 hours a month online – 1 in every 12 waking minutes

by on October 7, 2013

UK DIGITAL AD SPEND HITS RECORD 6 MONTH HIGH OF £3bn AS BRITONS SPEND 1 IN 12 WAKING MINUTES ONLINE

  • Entertainment and social networks/blogs account for over one third of UK internet time
  • Digital ad spend up 17.5% to record six-month high of over £3 billion or £66 per person online
  • Mobile now accounts for 14% of total digital spend; 20% of digital display
  • Consumer goods overtakes entertainment/media as biggest mobile display advertiser

[more…]