Get in Touch

PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

Online video overtakes banner ad spend for first time: PwC/IAB

by on October 17, 2017

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

Research : PwC/IAB: Mobile display spend overtakes PC for first time

Research : PwC/IAB: Mobile display spend overtakes PC for first time

by on October 12, 2016

Consumers’ obsession with their phones meant the amount companies spent on mobile display ads overtook that of PC/tablet display for the first time, as people, particularly women and 16-24s, now spend more internet time on their mobiles than on PCs. [more…]

UK digital ad spend up 12.5% to 5.5 billion – PwC/IAB

by on April 10, 2013

  • Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend
  • Digital advertising up £607m; mobile driving over half this growth
  • Video up 46% to £160m; social media up 24% to £328m
  • FMCG overtakes Finance as biggest digital display advertiser

[more…]