Get in Touch

Quidco

IAB Research : In 2013, UK consumers made 150 million purchases via affiliate websites – three for every British adult – totalling £13 billion

by on January 21, 2014

Advertisers spent £1 billion on “Online Performance Marketing” in 2013; up 15% on 2012
Generates £14bn in sales, equals £14 for every £1 spent
4 in 10 Britons online a month visit a price comparison site
London, 21 January, 2014: UK businesses spent £1 billion on affiliate marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012, according to the second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK (IAB).
This generated £14 billion in sales via price comparison, voucher, cashback, loyalty and product review websites – the most common forms of Online Performance Marketing (OPM). This represents a return of £14 for every £1 invested by advertisers. 

[more…]

“An innovative redemption solution” / CheckoutSmart and Valassis

by on November 16, 2013

CheckoutSmart and Valassis team up for digital and online

Valassis has partnered with CheckoutSmart, the UK’s leading platform for digital grocery rewards, enabling digital coupons to be redeemed securely by shoppers against their grocery purchases, whether in-store or online. [more…]

Advertisers spent over £800m in 2012 on Online Performance Marketing activities

by on January 22, 2013

UK’s first ever study on the Online Performance Marketing industry / PwC

UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB). [more…]