Rachel Aldighieri
Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
The Information Commissioner’s Office (ICO) has just announced its intention to issue a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.
The Information Commissioner’s Office (ICO) has announced a fine of £183.39m issued to British Airways for infringements of the General Data Protection Regulation (GDPR).
Full details here:
The potential fine represents one of the first under the GDPR that has gone over the previous maximum of £500k – GDPR allowing for up to 4% of global turnover or €20m.
Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.
The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.
In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.
The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Ford is the most loved automotive brand
Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research
The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.
Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]
MRM Meteorite leads DMA Awards nominations
MRM Meteorite leads the DMA Awards shortlist with 14, as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.
This year’s shortlist also showcases one of the largest fields in the Awards history, with 171 brands vying for a Gold in one of the 34 categories, as well as being in line to take home the prized Grand Prix award.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
National Express will fully suspend its national network of scheduled coach services with effect from midnight Sunday 5 April 2020.
Influencer marketing platforms are an excellent tool to help business owners boost their 
There’s no denying the fact that addiction of any kind takes a big toll on a person’s health. More than 100 million people in the world are currently suffering from some form of addiction.
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.