TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Rachel Aldighieri

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals. According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations

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DMA becomes the Data & Marketing Association

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails

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DMA Awards shortlist includes MRM Meteorite, Arthur London, LIDA, Havas helia

MRM Meteorite leads DMA Awards nominations MRM Meteorite leads the DMA Awards shortlist with 14,  as the full 2016 shortlist is announced The finalists for this year’s DMA Awards reveals MRM Meteorite leading the way with 14 nominations, for 4 campaigns.

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