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Radium One

ITV has struck a programmatic deal with RadiumOne enabling TV and online ads to be synced

Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne’s technology enables an additional layer of audience

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New Zealand beats England in Rugby World Cup (social media) final – RadiumOne

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. RadiumOne’s “Social Score” calculates each team’s total audience across

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