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Ford first to take advantage of Primesight & RadiumOne tie-up

Ford first to take advantage of Primesight & RadiumOne tie-up

by on July 27, 2017

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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RadiumOne first adtech business to launch online safety division

by on May 6, 2017

Following P&G’s call to clean up the murky supply chain and The Times exposé on brand safety, RadiumOne has become the first adtech business to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

It marks another step in the adtech industry's effort to address these issues, following the update from cross-industry body JICWEBS - that produces good practice guidelines for online ad trading - about the rise in adtech co’s applying to undergo certification for brand safety and fraud.

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Research : Dark Social is key to converting rugby fans

Research : Dark Social is key to converting rugby fans

by on February 3, 2017

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. [more…]

First companies certified against reducing online ad fraud

First companies certified against reducing online ad fraud

by on January 30, 2017

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.

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“Sharers are Buyers”: consumers who share content are 9x more likely to purchase

“Sharers are Buyers”: consumers who share content are 9x more likely to purchase

by on November 18, 2016

A new report reveals that consumers who share a brands content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers.

Consumers share online content with their friends, family and work colleagues via channels that most brands and website publishers haven’t tracked – until now. "The Power of Sharing" report, by marketing technology company RadiumOne, is based on 1.5 billion viewed events and over 10.5 million shares and clicks across 30 days. It also reveals:

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RadiumOne launches division to bridge gap between creative and programmatic

RadiumOne launches division to bridge gap between creative and programmatic

by on October 19, 2016

New division from RadiumOne to bridge gap between creative and programmatic

A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by @RadiumOne , the leading data-driven marketing technology business.

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60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

Research : Two-thirds of Olympics TV viewers will be second-screening / RadiumOne

by on July 8, 2016

Today is exactly 4 weeks until the Olympics starts and new research reveals the huge amount of second-screening that will go on during the games and why this is good news for marketers, particularly with it only being broadcast on the BBC, also:

  1. Olympic viewing is much more concentrated at home than Euro 2016 - this less "social" viewing experience is also good for marketers
  2. The most popular Olympic broadcast events
  3. How marketers can tap into the above, citing specific brand examples

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Movers and Groovers : RadiumOne appoints Craig Tuck as first UK MD

by on June 15, 2016

Movers and Groovers UK.

RadiumOne appoints Craig Tuck as first UK MD

Marketing technology business RadiumOne has appointed Craig Tuck to the newly created position of UK managing director.

Tuck, previously UK sales director, will report to Rupert Staines, the EMEA MD.

He will oversee the UK team of 60 people and focus on driving revenue and relationships across the wider industry. [more…]