TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Rakhee Jogia

PwC Media and Entertainment Outlook report / Comment from Rakhee Jogia, Rakuten Marketing

Comment from Rakhee Jogia, Rakuten Marketing PwC has released a report into the Media and Entertainment Outlook. It reveals the growth of digital advertising spend and rise of new ad formats like video and mobile advertising. Key findings include:

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Missing morning coffee in favour of checking Facebook feeds? / Rakhee Jogia

Figures from Babycentre’s 2013 Social Mum Report .. Mums are bypassing a cup of morning coffee in favour of checking their Facebook feed. Mums are more addicted to Facebook than the general population with just a quarter of other people checking

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