TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

RALPH LAUREN

Research : “More dedicated sports brands are dipping their toes into fashion, like Puma’s collaboration with Rihanna”

British consumers are buying sportswear in droves, with the almost £6bn market being driven by women. The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales […]

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IRX 2015 : Get your multichannel performance ready to respond to the new online shopper demands

Events : IRX 2015 Hear from more than 150 leading retailers sharing … …http://t.co/ja1rHcgoL0 … pic.twitter.com/oCl3SF7eYg — Will Corry (@slievemore) January 29, 2015

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London Fashion Week / “Our brief was to firmly position NIVEA Soft in the fashion territory and encourage people to trial the product” … Jim Carless, Space

Nivea Soft is taking to the streets of London during London Fashion Week (13-17 September) with a sampling and social media campaign led by integrated marketing agency Space. To celebrate the launch of its new limited edition range of NIVEA

London Fashion Week / “Our brief was to firmly position NIVEA Soft in the fashion territory and encourage people to trial the product” … Jim Carless, Space Read More »

“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests

“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK Read More »