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Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

by on November 30, 2015

Razorfish, part of the Publicis.Sapient platform, has today announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake.

Lifecake – which was acquired by Canon in 2015 - is a mobile app that allows its users to store all of their child’s captured image moments in one place so that family and friends can enjoy them again and again. Users are encouraged to share their child’s daily stories with family and loved ones near and far, reliving and reminiscing together; enabling special memories of children captured from the very beginning of their lives to be accessed on a timeline as they grow and mature. [more…]

New premium service platform / La Maison, or, “Home,” will provide insight, content and access to digital agencies

by on June 22, 2014

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals.

Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals.

La Maison, or, "Home," will provide insight, content and access to digital agencies, which Publicis says helps luxury brands "stay at the forefront of trends and experiences...as competition shifts to new markets and digital channels."

La Maison will be led by Charles Georges-Picot, CEO of Publicis 133. Raul Martinez, Design Director of Vogue USA, Co-Founder and Chief Creative Officer of AR, will be responsible for the creative content output. And a global luxury team within Google under the management of Ariane Rivier will contribute trends analysis and content distribution advice.

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Movers and Groovers : POSSIBLE Announces EMEA CEO, Darin Brown

by on May 8, 2014

POSSIBLE @POSSIBLE appoints one of digital advertising’s early entrepreneurs for the newly created EMEA CEO position

Digital agency POSSIBLE today announced the hire of Darin Brown in a new position, CEO for EMEA, based out of the London office. In this newly created position, Darin will oversee management, business development and operations for the EMEA region. Working closely with global and local management, he will be responsible for driving strategic expansion and growth for the agency. [more…]

Movers & Groovers : Arena bolsters senior team with Time Out and Razorfish talent

by on August 3, 2013

Arena Media has appointed its first ever Editorial Director, Jon Wilks, as well as a new Head of Paid Search, Suzie Rafla, in a double senior hire at the agency.

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A new global strategic partnership – Integrating all Adobe Marketing Cloud solutions with Razorfish’s Fluent™

by on March 5, 2013

Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated (Nasdaq:ADBE), today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent™.

Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord. [more…]